Pay-Per-Click Marketing Challenges We Help You Overcome
Requiring thoughtful execution of the campaigns to manage the budget and drive results, pay-per-click marketing has several challenges.
- Acquiring the hot ad spaces without exhausting the budget
- Publishing relevant ads without incurring ad fatigue
- Driving targeted traffic and getting meaningful clicks on the ads
- Fully utilizing the limited ad space and creating impactful copies
- Creating landing pages that have a minimal bounce rate and facilitate higher conversions
- Continuously updating the ads with the latest trends and changes in the market
Book a consultation with our experts to resolve these marketing challenges and drive strategic campaigns at a great ROAS.
Our Blueprint for Offering Pay-Per-Click Advertising Services
Being a Google premier partner, we’re a data-led paid marketing services provider, i.e., whether it is branding or lead generation, our clients can measure the delivered growth with data metrics.
1. Strategic Planning & Execution
Our PPC experts perform an in-depth analysis of PPC marketing challenges unique to your industry, objectives, and the target customers. This exercise irons out all the inaccuracies and helps us collect the right information to execute highly-targetedand effective PPC campaigns to prospects most likely to convert.
2. Paid Campaign Refinement
Once done, we refine the executed paid campaigns by optimizing the landing pages, ad copies, CTA placement, bidding strategy, etc. The idea is to reduce the CPC and CPA while maximizing the results, and our strategy ensures that brands get a better ROAS while driving excellent results.
3. Performance Reporting & Improvement
The final step is to generate performance reports and share them with the clients frequently. The reports have a dynamic dashboard containing all the crucial details such as CTR, ROAS, Traffic, Impressions, CPL, CPA, etc. Based on the findings, we further optimize the campaign and capitalize on the high-performing areas.
